Friday, December 12, 2008

Cellular Phone Story

Since 1-April-97, competition has been very keen in Singapore's cellular phone market due to the new entrant M1. Before that, there was only one operator, that's why no one covers more of Singapore than Singtel Mobile, absolutely no one.

AMPS was the first system that Singtel launched, an Ageing Mobile Phone System. After that they realised that the system is outdated and they put up another system ETACS which the subcribers were not very happy about because it was Extremely Tough to Access Call System. Then came the 2nd generation cellular technologies, which Singtel was working with Ericsson to implement - GSM. After some time, Singtel found that things are Getting Slightly Messy, so they decided it was time to go into 3rd generation technology, PCN. However it is a very Poor Coverage Network and everytime subsciber wants to make a call, they Phui Chao Nua because they can't get thru.

So Singtel decides to rename PCN to the GSM1800 Network, or Get Some More Idiotic Bums Onto Our Network.

M1 initially also use GSM and they learned from Singtel's experience that GSM is not so good either, so M1 goes for CDMA, after several delays in the official launching, M1 knows that this so-called advanced system Can't Do Much Anyway.






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